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The data behind who AI recommends

Explore the rankings by AI tool and country, see which websites the tools read, and download everything: the questions, the leaderboards, the cited websites and every raw answer.

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1,554AI answers
120buyer questions
70vendors tracked
5AI tools

Collected 22 October 2026 from ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. Free to reuse with credit, CC BY 4.0.

Who gets named

Share of answers naming each vendor, from the 90 questions that name no brand. Select a vendor for each AI tool and country.

#VendorNamed in (95% range)Named first
387 answers. "Named first": share of all answers where the vendor is the first one mentioned.

What AI reads before it answers

Where each tool's cited websites come from. 10,532 citations, each site counted once per answer.

Ranked vendor's own siteAnother HR company's siteIndependent: comparison, review, mediaSocial and forumsEverything else
All tools29%28%27%15%
ChatGPT81%
Google AI Overviews20%23%21%11%26%
Gemini29%31%22%13%
Perplexity22%29%34%15%
Claude16%35%33%16%

Ranking on Google vs being named by AI

Share of questions where the vendor's own site is in Google's top 10, against the share of AI answers naming it.

Own site in Google's top 10Named in AI answers
Deel17% / 89%
Remote7% / 87%
Oyster20% / 57%
Rippling17% / 49%
Multiplier10% / 47%
Papaya Global23% / 42%
Globalization Partners7% / 37%
RemoFirst20% / 35%
Velocity Global0% / 14%
Atlas23% / 13%
WorkMotion17% / 11%
Safeguard Global0% / 9%

Most-cited websites

Number of answers citing each site, across all five tools.

  1. peoplemanagingpeople.comIndependent: comparison, review, media312
  2. deel.comRanked vendor's own site308
  3. gusto.comRanked vendor's own site238
  4. rippling.comRanked vendor's own site215
  5. remote.comRanked vendor's own site181
  6. hibob.comRanked vendor's own site150
  7. adp.comRanked vendor's own site140
  8. teamed.globalRanked vendor's own site134
  9. g2.comIndependent: comparison, review, media123
  10. hr.softwareIndependent: comparison, review, media113
  11. oysterhr.comRanked vendor's own site112
  12. forbes.comIndependent: comparison, review, media108
  13. topsourceworldwide.comAnother HR company's site101
  14. bamboohr.comRanked vendor's own site92
  15. employsome.comAnother HR company's site89

How much the tools agree

Overlap is the share of vendors (or websites) two answers have in common. 100% means identical.

Same tool, same question, asked again

ChatGPT68%
Gemini71%
Perplexity71%
Claude75%

Two tools, same question

PairVendorsWebsitesChatGPT & Perplexity57%10%ChatGPT & Gemini56%5%ChatGPT & Claude51%5%Claude & Gemini51%6%Gemini & Perplexity48%7%ChatGPT & Google AI Overviews45%5%Google AI Overviews & Perplexity42%4%Claude & Perplexity42%14%Gemini & Google AI Overviews41%5%Claude & Google AI Overviews36%6%

Downloads

Take the data with you

Everything behind the report, in plain formats. Reuse it in your own work; credit Plámenos and link the report.

JSONL.GZAll 1,554 answersEvery raw answer with its cited sources, the model used and the vendors extracted from it. Gzipped JSON Lines.1,554 rows · 2.2 MB · answers.jsonl.gzCSVCited websitesEvery website cited in at least two answers, how many answers cited it, its source type and the count per AI tool.826 rows · 39 KB · sources.csvCSVLeaderboardsEvery vendor named in each category: visibility with its 95% range, named-first rate, share of voice, and visibility per AI tool and per country.135 rows · 12 KB · leaderboards.csvCSVQuestionsThe 120 questions, with category, intent, market and whether the question names a brand.120 rows · 10 KB · questions.csvJSONVendorsThe 70 tracked vendors with their domains, aliases and categories.70 rows · 9 KB · vendors.jsonCSVGoogle vs AIFor each vendor: the share of questions where its own site ranks in Google's top 10, and the share of AI answers naming it.98 rows · 3 KB · google-vs-ai.csvCSVSearch off vs onVisibility of each leading vendor when ChatGPT, Gemini and Claude answer from memory (search off) and with web search on.45 rows · 3 KB · search-off-on.csv

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How to cite it

The data is published under Creative Commons Attribution 4.0. You can copy, share and adapt it for any purpose, including commercial use, as long as you credit Plámenos and link the report.

Plámenos (2026). Who AI recommends in HR, payroll and global hiring (AI Visibility Index 2026). https://plamenos.com/research/hr-ai-visibility-index-2026

Method

How it was collected

  • 120 questions written the way buyers ask them; 90 of them name no brand and feed the rankings.
  • Each question sent three times to ChatGPT, Gemini, Perplexity and Claude through their APIs with web search on; Google AI Overviews collected once per question (shown for 93% of searches).
  • Vendors extracted from every answer by a language model: 99.97% of the 9,194 names it found appear in the answer text; about 1.2% of mentions were missed.
  • Ranges are 95% bootstrap intervals, resampling whole questions.

Full method and limitations

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