SAFinance-ops platformB2B SaaS · Series B
Reddit organicBranded community
From absent to the first name in the answer, in six months
A finance-ops tool every model described from a 2021 funding announcement. Organic work in eleven communities, then a branded subreddit seeded from their support backlog. By month six, a user-written comparison thread was the top citation in three of five models.
Read the full study →1→5Models naming them
+1.3kCiting threads
6 moBaseline to result
FTRegulated fintechFintech · 120 people
WikipediaReviews
Models stopped hedging about who they were
No reference page and a 3.7 on Trustpilot from about 1,100 reviews. A sourced Wikipedia entry after a notability assessment, plus a review programme wired into onboarding.
0→4Models naming them
3.7→4.6Trustpilot, 5 months
Read the study →DFFurniture brandDTC furniture
Reviews
Great customers, mediocre score, fixed by asking
Hundreds of thousands of happy buyers, about 4,000 reviews, most of them about a delivery problem from 2023. Collection at the moment of satisfaction, public replies to every one-star, no incentives.
3.6→4.5Google, 4 months
×9Monthly review volume
Read the study →DTInfrastructure toolingDeveloper tools · Series A
Reddit organic
A month of saying nothing about themselves
Accounts spent four weeks answering unrelated questions in r/devops and r/sysadmin before the product came up once. It came up on its own in week seven. The thread is still cited.
0→3Models naming them
+460Threads with a mention
Read the study →MPOnline marketplaceMarketplace · 400 people
Branded community
The outage AMA that became the citation
A branded subreddit launched into a bad week. Engineering answered in public for two hours. Models now quote that thread when asked how the company handles incidents.
64kMembers, 14 months
−31%Support tickets
Read the study →CHClimate hardware makerClimate hardware · Seed
TrainingReddit organic
Two people certified, agency cancelled, numbers kept rising
A founder and a support lead through the four-week certification while we ran organic alongside them. Handed over at month six with a quarter of coaching. They send us referrals now.
1→3Models naming them
6 h/wkInternal time to sustain
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