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What we learn asking models the same questions every month: which sources they trust, which they ignore, and what that means for a brand trying to be named.
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No guest posts, no AI-written filler. One piece a fortnight, at most.
Five models, forty questions, every citation catalogued. Reddit was a top-three source for all of them. What the cited threads had in common, and what the uncited ones did wrong.
Read the postThree independent pieces, more than one moment in time, at least one of them national or trade. That's the bar. Here's how to tell if you clear it before paying anyone.
Read the postSatisfaction peaks at a predictable point in most customer journeys. Ask there, once, without an incentive, and the distribution flips in a quarter.
Read the postHalf the companies who ask us for one shouldn't have it. The four-question test we run before we'll build one, and what to do instead if you fail it.
Read the postTwenty questions, five models, a spreadsheet. The exact method behind our audit, free, so you can run it yourself before deciding whether to hire anyone.
Read the postOur best students are support leads. They already answer the questions models want answered, just not anywhere a model can read them.
Read the postRankings and clicks don't tell you whether AI recommends you. Six measures that do, how to collect them, and the ones to ignore.
Read the postAI visibility tools measure how often you're named. An audit tells you why, and what to do about it. How to tell which one you need first.
Read the postThe biggest subreddit in your space is rarely the one that shapes the answer. A method for finding the communities models cite, and ranking them.
Read the postReddit can put your name in AI answers, or in a screenshot thread about astroturfing. The seven ways it goes wrong, and what to do instead.
Read the postKnowing you're named in a third of AI answers means little until you know your competitors are named in two thirds. A repeatable method, in a spreadsheet.
Read the postWhat a generative engine optimisation agency should do, the questions that separate good ones from rebadged SEO, and a fair shortlist, including us, clearly marked.
Read the postTopics
Five subjects, all about the sources AI tools read before they name a brand. If you're new to this, start with the first post in each.
It starts with a visibility audit: €1,499, delivered in a week. What the major models say about you, about your two closest competitors, and the shortest route to changing it.