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Someone on your team with a few hours a week and deep product knowledge will beat any agency, including us. One workshop costs less than a month of any retainer.
We train on your real accounts. The subreddits you'll actually post in, not a sandbox.
Who runs your AI visibility programme?
The outcome we're actually optimising for.
We're an agency telling you this, but the pattern is consistent enough that we built a service around it.
The hardest part of community work is saying something genuinely useful about a technical product. Your support lead does that in a sentence; we'd need three weeks and a call with them anyway.
→ credibility you can't outsourceA named employee answering honestly under their own account is the most effective presence a brand can have in a community. A contractor can't replicate it.
→ disclosure as an advantageCertifying two people costs about a fortnight of retainer. After that the running cost is their time, which you were paying anyway.
→ one-off, not foreverMost teams start with a workshop and certify one person later.
For marketing, PR, community and founders. Half a day or a full one.
For whoever will own this. Four weeks, all three services, one exam.
For teams already running it who want a second pair of eyes.
Included with the full programme: a workshop for your team every quarter at no extra cost. See how we price. Prices exclude VAT and, outside the Netherlands, travel.
Four modules. Workshops take one or two; certification covers all four and assesses the work.
How answer engines assemble a recommendation, which sources they weight, and how to baseline what they say about you today.
Reddit from zero: finding the rooms, building standing, writing the comment that gets upvoted, and knowing when a branded subreddit is a mistake.
Wikipedia's notability and sourcing standards, declaring a conflict of interest, and requesting a correction without starting an edit war.
Where satisfaction peaks, how to ask once and well, how to answer a one-star in public, and the line between a review programme and an FTC problem.
Not necessarily the one with “marketing” in their title.
Our best students, consistently. They already answer these questions daily, just not where a model can read them.
The hardest habit to break is writing like marketing. Once it's gone, their journalist relationships are exactly what the Wikipedia module needs.
In an early company the founder's own account carries more weight than any brand presence. Worth half a day.
Yes, we train competitors. The category is badly served and we'd rather the people in it knew the rules. Group rates apply.
We didn't need an agency forever. We needed to know the rules, and the confidence to post under our own names.
Half a day, and our support lead posted her first real comment before lunch. It's at 400 upvotes. She'd have got there without us eventually. She just needed permission.
The compliance module alone was worth it. We were one campaign away from doing something that would have cost us our Trustpilot history.
Yes. Many clients take it in-house after six months, and send us the next three companies they talk to. We cap our client list anyway; a graduate makes room for someone who can't do it themselves.
Three to six hours a week for one person to keep a Reddit presence and a review programme alive. Wikipedia is bursty: nothing for months, then a concentrated week. If nobody can commit those hours, hire instead.
Both work. Workshops are better in person if your team is in one place, since the exercises are collaborative. Certification is remote by default, since the assessment happens in your own accounts anyway.
Work, not recall: a real visibility baseline, real community contributions, a sourced notability judgement and a review plan, all reviewed by us. The written exam covers platform rules only, where mistakes are expensive.
The most common shape, and the one we'd recommend. We run the full programme for six months while your person certifies alongside us, then hand over with coaching for a quarter.
Tell us who'd own this and how many hours a week they've genuinely got. We'll tell you which of the two makes more sense.