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Great customers, mediocre score, because only the angry ones post. That gap is the most fixable thing in your marketing, and the one models read as a verdict.
The fastest win we offer. Review volume moves in weeks, not quarters.
2,140 reviews · Trustpilot
Migration took an afternoon, not the week we'd budgeted. Support answered on a Sunday and actually knew the answer.
Docs could be better in places, but four stars because they fixed the one bug I reported within a day.
It doesn't measure how good you are. It measures who felt strongly enough to type.
Buyers and models both weight recent reviews far above old ones. Two thousand from 2021 read as a company that peaked; forty from last month read as one that's alive.
→ steady flow, not a spikeAsked whether you're any good, an answer engine reaches for a number and a sentence about what people complain about. Both are set by who reviewed you last quarter.
→ the sentence, not just the starThe customers who renewed without a word outnumber the angry ones many times over. Nobody has ever asked them at the right moment.
→ ask well, ask oftenFind the moment a customer is happiest, ask them then, make it take forty seconds, and never pay for, gate or filter what they say.
We don't buy reviews, reward positive ones, or gate the ask so only happy customers see it. That's illegal in the US, against every platform's terms, and Google removed 292 million reviews in a single year for it. A score built that way evaporates in one sweep.
Illustrative shape, not measured data, but the asymmetry is the point. Frustration posts itself; everything else has to be invited.
Which is why we usually start here, even when Reddit is the bigger prize.
Journey mapped, platforms claimed, requests built into moments that already exist. No new tooling to learn.
The backlog of happy customers gets asked for the first time. Most of the movement happens here.
New customers keep recency high permanently, and the themes report starts telling your product team things it didn't know.
Priced on platform count and the volume running through your customer journey. Two hundred invitations a month is a different job from twenty thousand.
One site claimed and optimised, collection wired into two journey moments, every review answered, monthly report.
Up to five platforms, full journey mapping, response management, negative-review triage, themes report.
We build the machine and your team runs it: collection, response templates, compliance guardrails, half-day handover.
What moves the number. Platform count, customer volume, languages, and whether your journey already has touchpoints to hang an ask on.
Third-party platform fees are billed by Trustpilot, G2 and the rest, not us, and sit outside any quote. Prices exclude VAT.
We'd assumed the score was a product problem. It was a sampling problem. Our customers were happy the whole time; nobody had asked them.
The themes report is the thing I didn't expect. Our roadmap changed twice because of what customers kept writing in reviews.
Another agency offered us a shortcut. These ones explained exactly how that shortcut ends and we stopped taking that call.
It depends on how good you already are. Most companies sit below their true score because only annoyed customers post; ask everyone properly and the honest majority shows up. If your service is genuinely bad, no programme fixes that, and we'll say so during the audit.
Only ones that breach platform policy: fake, defamatory, or from someone who was never a customer. Genuine negative reviews stay, and they're load-bearing. A profile with no criticism reads as manufactured, and the public reply often sells harder than the review cost you.
No. Incentivised reviews are illegal in the US under FTC rules and get whole histories wiped when detected, taking the legitimate ones with them. We also never gate the ask so only happy customers receive it. Platforms treat that the same way.
Whichever ones your buyers check and the answer engines quote, which is usually not the list marketing assumes. B2B software: G2 and Capterra. Consumer: Trustpilot and Google. Anything with an app: the stores. The audit tells you which models actually cite in your category.
Not if it's timed right and asked once. The common failure is a quarterly blast to the whole list, which reads as spam. Asking one customer once, just after something went well, has a far higher response rate and no complaints worth mentioning.
It starts with a visibility audit: €1,499, delivered in a week. What the major models say about you, about your two closest competitors, and the shortest route to changing it.