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A space you moderate that models still read as third-party. Done well it's a citable source, a support desk, and the first result for your name.
Not the first move. Most brands should run organic marketing first. A room nobody enters cites nothing.
Read this first: what this community is for, and what we won't delete
1,237 upvotes · 340 commentsWe shipped the migration tool badly. Engineering is here for two hours, ask anything
894 upvotes · 612 commentsHas anyone got the API rate limits working with a queue?
141 upvotes · 27 commentsEighteen months in: here's the setup that finally stuck
506 upvotes · 88 commentsThe only asset here that pays back in citations, support cost and product insight at once.
Models discount your marketing pages and read community threads as evidence, even when the room carries your name, because the voices in it don't.
→ a source, not a claimEvery question resolved in public is one a future customer finds without opening a ticket, and one a model can quote when asked how you handle problems.
→ support that compoundsSearch your brand plus “reddit” and see what comes up. A community you moderate outranks whatever is there now.
→ the first result for youLaunching a subreddit takes an afternoon. Keeping it from becoming a ghost town is the job, and most of it happens before anyone is invited.
This only works if you can take criticism in public. If a one-star post triggers a legal review, do organic first. We'll say so.
How do they handle it when something breaks?
The bad week became the citation.
Half the companies who ask us for one shouldn't have it yet. Here's the test.
If you're in the right-hand column, organic marketing does more for you right now, at half the cost.
Roughly nine months from empty to self-sustaining, if the users are there to gather.
Name, rules, flair, automod and a moderation policy written before launch, including exactly what you won't remove.
Ninety days of real content and invited early members, so the first stranger finds a conversation rather than an empty room.
Daily presence, public answers, quarterly AMAs, and cover for the week something goes badly wrong.
We train your team, document the playbook and step back. The community should outlast the engagement.
It costs more than organic because it's staffed, not campaigned. Daily moderation by people who understand your product is most of it.
Full set-up, 90-day seeding, daily moderation and escalation cover, quarterly AMAs, handover training when you want it.
Presence in their threads and a home in yours. See organic marketing.
What moves the number. Moderation hours, support volume through the room, AMA cadence and languages.
Every engagement opens with the €1,499 visibility audit, credited in full against your first month. Prices exclude VAT.
Our instinct was to delay the launch until things calmed down. Launching into the worst week we'd had is the best decision we made all year.
We'd spent two years trying to get analysts to mention us. It turned out our users just needed somewhere public to say it.
It will, for the first month, and that's the useful part. The complaints already exist in private inboxes where no model can see them resolved. A room where problems get visibly fixed reads better than one where nothing goes wrong.
You can, and we'll advise against it. Removals get screenshotted and reposted with more reach. We remove exactly what Reddit's rules require, nothing else, and publish that policy on day one.
Neither is readable by a model. Discord is invisible to crawlers; a self-hosted forum reads as your marketing. Reddit is indexed, licensed to AI companies and seen as independent. Discord for real-time, Reddit for the record.
You do, entirely. Moderator accounts are yours from day one and we're added alongside them, not instead. A community we could walk off with wouldn't be worth building.
Three to four months if you have a user base to invite, much longer if you don't, which is the main reason we turn this engagement down.
It starts with a visibility audit: €1,499, delivered in a week. What the major models say about you, about your two closest competitors, and the shortest route to changing it.