Original studies of the answers ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews give buyers: who they name, which sources they read and how much they disagree. Every study publishes its method and its data.
We asked ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude 90 traveller questions, 1,170 answers in all. Five brands own the category and Airalo leads everywhere, yet a quarter of answers point travellers to a local operator instead of an eSIM brand.
We asked ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude 120 buyer questions, 1,554 answers in all. Three vendors dominate each category, and most of what AI reads is written by HR companies.
The visibility audit runs the same method on your market: what the major AI tools say about you and your closest competitors, which sources they read, and the shortest route to changing it.